Google plans to let users play games without installing them first. This feature which will let you play games without installing them is named as Search Trial Run Ads, which will allow users to try any Google Play’s Game for few minutes without installing it in your device.
You Can Soon Try the Android Games Without Installing ThemThe new ad format labelled as “search trial run ads” will unroll soon. This new feature will allow you to try any android game without downloading them. Users can soon search for any android game in Google Search and they will see new option there which is “Try Now” button which will appear in Google Search Results.
You can try the game for about 10 minutes, without installing it. You can try any android game hassle free, if you are having stable WiFi connection in order to use “Try Now” Button which will be adjacent to install button in the Google Search. This new ad format will also help you to save your internet data as the user will first try the game first before installing it, and if the user will find the game up to the mark and then he/she will install it. This feature is expected to unroll in the next few weeks.
“Google will also roll out a new type of targeting for Android apps that allows you to show ads to users who have spent more than 30 minutes playing games, or who have played a Google Play Games integrated game, in the last 30 days” states Android Developers Blog.
In January 2016, Google announced that users can play games without the need of Google+ account and in the meantime you no longer have to sign in frequently, that you earlier did while installing the games.
This feature will be really beneficial for the users who are having limited Internet Data Plan. Especially, for those users downloading games with 1GB or more size, as it badly hurts the user if it find the game is not up to the mark and it will also not disappoint the user.